4 packaging design trends for 2015

The Dieline’s Andrew Gibbs identifies four emerging trends that every designer needs to know. It’s safe to say I see a lot more packaging than most people ever do. In 2007, I created The Dieline to document and define what I believe to be the world’s best examples of this exciting field of design and branding. Seven years later we’ve become the leading packaging design resource online, receive over 5,000 package design submissions a year, have produced seven thought-provoking packaging design conferences and held six annual awards competitions. Seeing so much packaging design on a daily and yearly basis puts me in... Read The Rest →

Craft Coffee – developing an artisan experience

Developing the Marco Paolo Miscela Premio Coffee Brand. The Marco Paolo Miscela Premio brand was developed by the Downtown Creative Agency’s company Directors, Marco Cannata and Paul Taliadoros, who are avid coffee drinkers and passionate about branding & packaging design. The brand was developed with a handcrafted script which visually describes the care, love, and attention that goes into creating a quality artisan coffee brand, or as we like to say “Craft Coffee”. The brand was named after the two directors and created to mimic the great explore Marco Polo... Read The Rest →

36 Clever (and Quirky) Packaging Designs

By Alvaris Falcon. Filed in Inspiration It was 1035 when a Persian traveler walked into a market in Cairo and noted that vegetables, spices and hardware were wrapped in paper for the customers. This is the earliest record of packaging. Since then, packaging has evolved into a great industry that serves so many purposes for modern society, making package design one of the most essential elements to sell products. First impressions make all the difference, especially in a fast-paced age when everyone is just too busy to take a step... Read The Rest →

7 Packaging Design Trends You Should Know for 2014

By: Amy Finn No matter how much people rely on social media and emails to communicate, the one thing that they’ll never stop needing is packaging. Packaging is just as important as the product itself, and it goes a long way toward convincing customers that they want what’s inside. Most people don’t think about the packaging on the products they purchase or the boxes that those products are mailed in. But it has a tremendous impact, and just like any industry, the packaging industry is subject to trends and developments.... Read The Rest →

8 principles of sales-effective package design

Break the rules! Compete! Express yourself! These are just some of the principles that should guide you in creating an effective package design to help your product stand out on shelf. By Adam Spriggs Since the bulk of all purchase decisions are determined at the store shelf, the first priority of your packaging should be to account for the reality shoppers experience there. How well you’ve designed your package to account for what the shopper sees, thinks, and reacts to while in your category can positively or negatively influence your... Read The Rest →

What makes the perfect packaging design?

Anyone that thinks that appearance doesn’t matter is kidding themselves, especially when it comes to marketing and selling goods or services.  It’s not just what’s on the inside that counts; it’s the outer packaging too.  Humans are visual creatures and we will often choose to buy into a brand or product simply because we like the way it looks or the image that the brand portrays. It’s essential that you put as much thought into your product’s packaging and branding as you do the actual product that you’re selling.  Here... Read The Rest →

5 Secrets of successful branding

Your branding is just as important as the product or service that you’re offering to your customers.  The effectiveness of your branding will establish the impression that your business makes on the market place and influence whether or not they buy your product. Many people fail to realise just how much work successful company branding involves.  It’s not just about your company’s logo, shop front and name; it’s about so much more than this.  Your company’s brand encompasses the way that your business communicates with its customers, its reputation, personality,... Read The Rest →

5 Proven ways of increasing brand awareness online

Building a prominent, active, and engaging online presence is essential if you want to get your brand known and build its credibility. When used correctly the internet is a great tool for making your brand easily accessible to a huge number of people.  It is also a flexible platform from which to show the world your brand’s personality and inform people of your presence.  There is no doubt that it is an extremely valuable tool. When it comes to building your brand’s presence online it’s important that you approach the... Read The Rest →

 
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